Microvision’s SHOWWX Grabs MacWorld Expo 2010 ‘Best of Show’ Award

Matt Nichols

February 12th, 2010
by Matt Nichols

The new year may be young, but SHOWWX already has earned three big industry awards in 2010, we’re proud to report.

In addition to the Last Gadget Standing and Innovation awards at the Consumer Electronics Show in Las Vegas last month, SHOWWX took away top honors as a “Best of Show” winner at the Macworld 2010 conference this week at Moscone Center in San Francisco.  Estimated attendance is in the 30K+ range by the show organizers. So, while attendance may be down from the high a few years ago, this is still a very active show. The Macworld Best of Show awards, selected by the editors of Macworld, are given to the best products, innovations and upgrades.

Only a few companies — Microvision among them — were chosen to spotlight award-winning products on the Main Stage during “Macworld DEMO: Best of Show.” This was a feature presentation for conference attendees, in front of about 1,000 people on Thursday morning. Myself, Ben Averch and Nick Andron gave the SHOWWX pitch and demo on stage. It was exhilarating to listen to the ‘ooohs’ and ‘ahhhs’ of delight from the audience when we turned the projector on! Here’s just one of the many blogs about the event, entitled: Six Products To Watch From MacWorld.

It’s also been very busy in the Microvision booth during the first day of the exhibitions, and many conference attendees are excited to hear that the product is planned to arrive in the U.S. for distribution in the March time frame.

If you are in the San Francisco area, come visit us at booth #1486.

This entry was posted on Friday, February 12th, 2010 at 1:44 AM and is filed under Awards, Tradeshows.
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9 Responses to “Microvision’s SHOWWX Grabs MacWorld Expo 2010 ‘Best of Show’ Award”

  1. Natas tmc Says:

    I’m very excited about this product! Yet I’m very disappointed that Canadians are being left out. How can I get one here in Canada withou shipping it from Asia, or Europe?
    Please tell me your bring it to Canada sooner rather than later!
    Thanks love product, I’m holding off buying my Pico Projector till I can get this one!

  2. ukedog Says:

    Don’t worry Natas. We can’t get them in the US either. You supposedly need to go to Spain.

  3. That’s right… we got it… we’re not hot… we’re so cool.

    But first, let’s get the “… Macworld Expo 2010 Best of Show Award” part out of the way.

    In the words of Matt Nichols of Microvision; comes the first coverage of his exciting news at the company’s blog site The Displayground…

    “In addition to the Last Gadget Standing and Innovation awards at the Consumer Electronics Show in Las Vegas last month, SHOWWX took away top honors as a “Best of Show” winner at the Macworld 2010 conference this week at Moscone Center in San Francisco.”

    Now let’s look at a few facts to see what this Macworld Expo 2010 “Best of Show” award means to Microvision…

    • There are over 120 million Apple users worldwide… 20+ million Mac users… 100+ million iPod and iPhone users. Not only that, Mac and Apple consumer product owners tend to very devoted to Apple; unlike the PC product owners that are very fragmented just like the PC industry itself. Remember, there is only one Apple whereas there are thousands of PC manufactures of all shape and sizes. So, when you grab the “Best of Show” at Macworld Expo 2010, you surly are going to get some serious attention, sooner or later, from the Apple user community worldwide. Millions of those from the Apple cult will become buyers of SHOWwx and quite possibly also become the investors of Microvision stock MVIS.

    • Millions of Apple user eyeballs get the opportunity to see what makes laser based PicoP projector a compelling companion product for the iPod, iPhone, iPad and the Mac. Immediate attention that SHOWwx receives during the MacWorld Expo 2010 will be nothing compared to the slow sizzle that would spread throughout the Apple user community in he months to come. This is just the beginning, wait till we get to the embedded PicoP Display Engine part in 2nd Qtr of 2010 and see dozens of applications catering to the worldwide Apple user community. It will be a real sizzler!

    • For those Apple users that may be somewhat familiar with pico projectors, it could mean a wake-up call to SHOWwx as a better choice pico projector compared to other technologies currently being offered.

    Microvision Stock Reacts Positively to the News:

    We saw the immediate stock price reaction to this news, in the form of new investors taking long position in MVIS stock, about the same time [11:40 am PST or 2:40pm EST] when Microvision got its turn to make the of SHOWwx presentation to the 1,000 or so present at the live Expo 2010 Main Stage.

    “At about 2:40 pm EST [11:40 am PST] MVIS stock moved very quickly from $2.07 to $2.22 and closed the day at $2.24… the new high for the day.”

    Here’s the link to the stock chart…

    This is the part that most of us may or may not realize…

    The next day on Friday, following the “Best of Show” award on Thursday, the MVIS stock kept moving higher… while the rest of the market stayed down over 100 pts on the Dow most of the day. At the end of the day, MVIS closed at $2.55… that’s 31 cents higher on the day while the rest of the market closed lower.

    The MacWorld Expo continues for another day on Saturday. Then on Monday, it’s a holiday for President’s Day. In other words, there is much more pent-up demand building for MVIS stock during the week-end of due diligence from thousands of Apple devotees. Tuesday, when the market opens, it will be a very interesting day for the long investors of Microvision stock.

    Once this “opportunity of a lifetime…” part sinks-in the minds of thousands of Apple investors and consumers, we could see the MVIS stock move back-up to its glory days of over $3.28 in the next few days.

    Also, there is confluence of evidence that Microvision will launch its laser based PicoP projector SHOWwx in the US market sometime in the month of March. It is also evident that SHOWwx will be sold directly from Microvision website… perhaps as an addendum to the existing corporate web site currently at…


    Over the last few days, there have been several favorable [to Microvision] news events and they are worthy of mention…. and that will be the subject of my next post.

    Enjoy the recovery because it is sustainable; and is a clear skies evidence of superior PicoP technology that not only validates Microvision’s business model but is also a prerequisite to becoming a true financial success.

    Anant Goel

  4. Dwayne Says:

    That’s great, Matt. Now if you have more than 20 or so available, people could buy them.

  5. Dwayne Says:

    Why is Microvision so absent at Mobile World Congress?

  6. Frank Says:

    hi Matt,

    is the SHOWWX going to be for sale in North America in March 2010?
    where can i buy it? thanks


  7. Nick Says:

    Hi. Can you please confirm whether Motorola are still going to use our technology in their handsets? Thamks.

  8. Neo Says:

    Hi, March is fast approaching, can you please confirm that it will be released in next month, thanks.

  9. iampicop Says:

    Is microvision just a R&D company for the picop or are they actually going to sell the picop too?