Heading off to AUSA tradeshow – October 5 – 7

Matt Nichols

October 2nd, 2009
by Matt Nichols


The Association of the United States Army (AUSA) Annual Meeting will be held October 5 – 7 at the Walter E. Washington Convention Center in Washington, D.C. Microvision will be there, showing attendees how our innovative display technology can help U.S. Army war fighters carry out their mission more effectively and more safely.

What is the AUSA Annual Meeting? It’s the largest landpower exposition and professional development forum in North America, occupying some 500,000 square feet of exhibit space. Each year, over 30,000 people attend, including senior leaders from the Army, DoD, and Congress, as well as many foreign dignitaries.

Microvision’s presence at AUSA supports our focus on developing innovative display technology for potential military applications. The military has some unique display requirements including easy readability in full daylight and a see-through display that doesn’t interfere with users’ view of their surroundings for which our technology is a great fit. Our PicoP display engine based products can provide war fighters with real-time data, including pictures, images, and streaming data from FLIR (forward-looking infrared) or electro-optical sensors, to increase their —that is, their knowledge of where they are, where other friendly forces are and where the enemy is. And they do so in a head-up form factor, so soldiers can access the data without taking their eyes off their surroundings.

At the event, we’ll be showcasing our latest products and technology to military leaders, meeting with other DoD vendors to explore how they might incorporate our technology in their products, and talking to both users and other vendors to determine their requirements for future products. Key demos that we’ll be highlighting include:

  • The SHOWWX™ laser pico projector, our lightweight, ultra-thin, full-color, laser-based handheld projector. We just launched and commenced shipping of the commercial version of this product in September.
  • The PicoP® Evaluation Kit, which enables equipment manufacturers to incorporate the PicoP display engine in their products. We’ll be talking with representatives from military labs as well as other DoD vendors to discuss possible applications for this powerful display engine
  • A mockup of our new eyewear form factor, to show military leaders and potential DoD partners what’s coming down the pike in terms of next generation wearable displays.
  • A windshield-mounted PicoP display engine enabled head-up display, that can provide drivers of military vehicles with full-color data in a see-through format, enabling them to follow navigation instructions without taking their eyes off the road.

If you’re going to the AUSA show, come see us in Booth 1351. We look forward to showing you what our PicoP display engine can do!


This entry was posted on Friday, October 2nd, 2009 at 7:51 AM and is filed under Tradeshows.
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7 Responses to “Heading off to AUSA tradeshow – October 5 – 7”

  1. Martin Hillerby Says:

    Being very interested in your eyewear I am wondering if the mockup you refer to has any functionality built in or is it just to demonstrate what can be done in the future?

  2. George Says:

    NOT ONLY EYEWEAR! I was just thinking the other day that the SHOW WX could be utilized by front line military units to perform pre-action briefings at the squad and company level — right there in the field tents and even inside armored vehicles. They could evaluate UAV Intel, project maps of the affected areas, plan their approach, post photos of wanted personns etc. etc. In addition, safety briefings are an inportant, ongoing function in military operations and a safety briefing projected in a small unit environment (3-9 troops) could be the perfect solution.

    In addition, our troops in forward areas could utilize SHOW WX to view videos and photos from home, or even watch movies, music videos, relaxation videos — whatever!

    Matt: Please take some SHOW WX’s along to donate to forward area commanders for their use and evaluation. I know most all forward units already have laptops — it would be quite interesting to learn of the various ways in which the military could effectively utilize SHOW WX.

  3. Showing the mock-up (non-functional). We’ll be finalizing the functional prototype over the next several months as part of our contract on this project.

  4. Martin Hillerby Says:

    Any chance of posting a picture of the mock up?

  5. Terence Jackson Says:

    Will membersof of the public/mvis shareholders be permitted to attend?

  6. Terence, the event is not open to the general public. Attendance is limited to AUSA members, Sustaining Members, exhibitors and their subsidiary companies as authorized, US military personnel (active and retired), invited guests, and others who have an identifiable relationship with the US Army or AUSA.

  7. Craig Chase Says:

    I just wanted to see if you have an update on how things went? We have gotten some great feedback on CEATEC, but nothing thus far on AUSA. What was the general buzz about what people saw from Microvision. I am really interested in the feedback. AUSA is intersting in that alot of what we bring are thing that the military has asked and paid us to develop. There is a given level of expectation. I just want to know if we lived up to it or blew it away. Thanks ahead of time.