Gadgets Sweep Tech World at SXSW 2010

Ben Averch

March 15th, 2010
by Ben Averch

Gadgets sweep tech world
Organizers: It’s a glimpse into the future

Updated: Monday, 15 Mar 2010, 9:00 AM CDT
Published : Sunday, 14 Mar 2010, 10:53 PM CDT

Mary Lee
AUSTIN (KXAN) – SXSW Interactive Festival showcased the newest gadgets to sweep the tech world.

“It was a glimpse of the future,” said SXSW attendee Alex Slotkin. “With the iPhone and smart phone, you see where all this is heading.”

Laser projectors are one of the newest innovations at the Interactive Festival.

“Different sensors like GPS radars, multitouch interfaces can be combined to enable totally new experiences for people,” said Ben Averch, Microvision Global product marketing manager.

The Show WX Laser Pico Projector can display videos and pictures on any surface, and it is always in focus no matter how far away the laser is to the surface.

But it is not the only futuristic innovation showcased at the SXSW Interactive Festival. Another gadget will literally change the way we view the world.

“What Microvision is developing is a see-through eyewear with a laser-based display, so wherever you go, virtual information can be superimposed on your field of view,” said Averch.

The military is already using the high-tech eyewear, but Microvision wants to bring its eyewear to the public.

“You could be walking around in a new town, and with the Microvision eyewear technology, you could follow a virtual arrow to your destination,” said Averch.

Many SXSW attendees liked what they saw.

“Well, we’re all geeks,” said Slotkin. “A lot of us wouldn’t think twice about putting a funky pair of glasses on our heads.”

Experts said these visionary gadgets will be available in the near future.

“I’d suggest within five years you’ll see this sort of eyewear and augmented reality type of applications,” said Averch.

This entry was posted on Monday, March 15th, 2010 at 1:40 PM and is filed under SHOWWX, Tradeshows.
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7 Responses to “Gadgets Sweep Tech World at SXSW 2010”

  1. Joe Says:

    I’ll be the first to ask… is it really going to be 5 years for the eyewear? Great exposure, keep up the good work.

  2. Hi Microvision, I have a marketing idea.

    Have you thought about attending one of the Sensation White festivals? I think it would be a great opportunity to market the SHOWWX.
    At this festival everyone is dressed in white, great for some projecting coolness I think.

    You could make a great promo video of projecting cool stuff on all those happy partying people.
    Record it with a quality camera like the Canon 7D and you’re all set.

    Here’s a video to get an idea

    Sensation White started in The Netherlands in 2000 but now is a international event, here is the upcoming event list;
    March 13 Santiago – Chile
    March 13 Hasselt – Belgium
    April 17 Sao Paulo – Brazil
    May 29 Praque – Czech Republic
    July 3 Amsterdam – Netherlands ! , be part of the night – dress in white.

    If you’re looking for people to attend, let me know, and also let me know what you think,


  3. Eric Says:

    This thing is awesome!

  4. Joe Says:

    When are the VIP’s going to get a chance to pre-order the non-limited edition ShowWX? Only 8 days until open to the general public.

  5. Neo Says:

    Will additional colors be able when it goes public on the 24th? Specifically black? If not, any roadmap as to when additional colors will be able and a general timeline of a higher resolution successor?

  6. Rahul Says:

    Hi Ben,
    The article mentions “The military is already using the high-tech eyewear”. Is this high-tech eyewear developed by MVIS or some other company?

  7. Hi all,

    Here is a stab at these questions:

    @Joe: The context that I was discussing was in terms of getting the product to consumer mobile phone market (rather than military/industrial customers). So the introduction may be earlier in different verticals.

    @Bart: Thanks for the link and idea. That’s now my favorite YouTube video of all time :-)

    @Eric: Right on!

    @Neo: Blue for now. Don’t have any information about successor products/variants to share right now.

    @Rahul: We have sold a number of retinal scanning wearable displays to the US military. These included Nomads and a variety of prototype systems over the last few years.