Posts Tagged ‘NPD’
May 26th, 2009
by Matthew Carmean
What is the main difference between a digital camera and a film based camera? For me it boils down to immediacy to relive that captured moment. I’m sure some will argue the quality, the capacity, the reproduction, etc. But for the average user I believe it comes down to how “quickly” can I capture, view, store, and finally share and relive that moment. Polaroid was successful with the instant camera exactly because it was easy to load, capture, and quick to share. That same process is now digital and even easier to share through the internet.
Even though more and more people are sharing photos and videos online, a recent study conducted by the NPD Group Recent Digital Camera Buyer Imaging Behavior Study found 21% of men and 11% of women reported connecting their cameras to a TV to view video clips. I am sure one of the driving factors behind connecting to the TV is to relive and share the captured experience with friends and family in a larger screen format. I believe this further illustrates just one market opportunity for a SHOWWX pico projector and even an embedded projector inside that digital camera. No more connecting to a fixed TV, you can now share literally anywhere and not need a TV.