Posts Tagged ‘HUD’

MicroVision and Pioneer Collaborate to Develop Innovative Display Products

Tiffany Bradford

December 9th, 2010
by Tiffany Bradford

Yesterday, Pioneer Corporation and MicroVision officially announced their collaboration to develop innovative display products under a Joint Development Agreement (JDA), and the completion of a Memorandum of Understanding which establishes the framework for future manufacturing and commercial distribution.

In October of this year, Pioneer demonstrated a laser-based head-up display (HUD) prototype at CEATEC, using MicroVision’s PicoP® display engine technology.  Pioneer has announced its plans to introduce a commercial laser-based in-vehicle HUD into the consumer marketing in 2012, using the light source module being developed by MicroVision and Pioneer under the JDA.  Lasers have many inherent advantages for in-vehicle HUDs, which put critical information on the windshield where drivers can use it without affecting their focus on the road ahead.  See the videos below to see the demo in action.

The light source module under development is based on direct red, blue, and green lasers (at least 5 companies worldwide have announced they are developing direct green lasers for late-2011 to mid-2012 commercial introduction).  This module is expected to eventually replace the 3 individual laser light sources found in the current PicoP display engine.  The PicoP display engine utilizing a direct green laser is expected to offer significant commercial advantages in price, size, power, and performance for automotive and consumer high-volume applications.

The next steps for MicroVision and Pioneer will include finalizing details of manufacturing and distribution, which will follow completion of the joint development work and commercial availability of direct green lasers.  We are pleased to have an experienced development partner such as Pioneer to help accelerate commercialization of a next-generation PicoP display engine, while allowing both companies to reduce our respective development costs.

Forward-Looking Statements
Certain statements contained in this blog, including those relating to future development and commercialization, commercial advantages and statements which use words such as “expects” are forward-looking statements that involve a number of risks and uncertainties.  Factors that could cause actual results to differ materially from those projected in the our forward-looking statments are more fully stated in the
MicroVision press release.

Head-Up Displays – Focus Eyes Where They’re Needed

Jacques Lincoln

February 3rd, 2009
by Jacques Lincoln

Driving is something many of us do every day, yet, it remains dangerous. In the United States alone there are over 6 million car crashes, leading to over 3 million injuries and 40,000 fatalities every year. A large portion of these crashes can be traced to the same root cause – driver distraction. How can we help drivers stay focused? Head-up display (HUD) technology is a great way to achieve this end.

The key to safer driving is obvious – keep your eyes on the road. In typical driving, the vast majority of a driver’s visual attention – roughly 85%-90% – is focused on the road ahead. The more time a driver spends looking at the road, the more likely the driver is to catch time critical events. According to the US National Highway Transportation Safety Administration, HUDs improve response times by one quarter to one second. While this may not seem significant, at 70 mph, this represents 25 to 100 ft reduced stopping distance, and the effect is cumulative! For each glance down, you increase stopping distance and time.