More News…This time an OEM!

Matt Nichols

October 8th, 2009
by Matt Nichols


…we launched, we started initial shipments, we have the SHOWWX brand and now (tada!) an OEM private label brand accessory laser pico projector.  This has been a fun few weeks.

Microvision Secures Global Consumer Electronics OEM To Private-Label Laser Pico Projector

Redmond, WA.–(BUSINESS WIRE)—October 8, 2009—Microvision, Inc. (NASDAQ:MVIS), a global leader in innovative ultra-miniature projection display and image-capture products for mobility applications, announced today that it has secured an initial purchase order for a global consumer electronics OEM to private-label its PicoP display engine-based accessory laser pico projector.  This purchase order is tied to a marketing and distribution agreement Microvision announced recently with an Asian distribution partner who also has purchased Microvision’s branded product, the SHOWWX, for distribution within the Asia-Pacific region. (See Microvision press release, “Microvision Receives Purchase Order and Begins Shipping World’s First Laser Pico Projector, SHOWWX,” September 30, 2009.) The Asian distribution partner and global consumer electronics OEM are both planning their own marketing launch activities and will provide specific details regarding timing and locations for initial product availability in the near future. Microvision has begun shipping units to fulfill both customers.

We are extremely pleased to receive our first purchase order to private label the PicoP based accessory laser pico projector,” said Alexander Tokman, President and CEO of Microvision. “Having a global consumer electronics player, which is targeting a new mobile communication device strategy, attach their name to our product strongly validates the performance and quality of our first laser projector offering. On the heels of announcing our first shipments of the SHOWWX laser pico projector, and receiving the purchase order from an international distributor, this is another significant milestone in our go-to-market strategy.”


This entry was posted on Thursday, October 8th, 2009 at 3:39 AM and is filed under Newsroom, Pico Projectors, SHOWWX.
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16 Responses to “More News…This time an OEM!”

  1. Steve Says:

    Great news, but interesting. I wonder if you go the private label market where margins are lower, albeit volumes higher, or branded market where margins are higher but volumes lower, or even a hybrid of the two, a private label strategy with a “Powered by Microvision” or “Powered by PicoP” tag on each product, similar to an “Intel Inside” strategy? Lots to think about and eagerly awaiting how it all plays out.

  2. Steve Howard Says:

    Great news. Now we need to know *who* :-)

    Prefereably right after you accidentally sell me a VIP unit ;-)

  3. John Says:

    You are the first comany I know of telling about sales sales sales but not who is buying. Sorry, as long as we have no confirmation…..

  4. It’s been a fun week for us too. Absolutely cannot wait to hear what happens next…

  5. Cliff Says:

    Congratulations, Matt and team! Awesome work!

  6. George Says:

    Congrats all around! It will be fantastic to have LG in the Asian Market and Motorola in the North American theater of operations. A tremendous accomplishment!

    Thank you everyone at Microvision!

  7. Tom S. Says:

    Great blog Matt. I just have one question (as a shareholder with a very significant interest in our company’s success)how many finished,boxed and ready to ship ShowWX are there in the world as of today? This should be an easy question to answer. We don’t need to know where they are going or any top secret info, just how many are ready now. Thanks so much in advance for your response!

  8. Tom, I don’t mean to avoid the question but we don’t provide details regarding inventory/shipments/sales/forecasts on the blog unless it has been previously released in a press release and/or financial filing. Thanks, Matt

  9. Jonathan Says:

    I don’t want to know how many are produced, nor do I really need to know where they are being shipped to. I just want to know what web page I go to in order to buy several and have them rush shipped to me.

    I was hoping that the VIP program would be the enabler for this, however, I’m willing to track the blog in order to get that information. I only hope that it is “sooner” rather than “later”.

    But, congrats on the enthusiasm and demand that your projector and display engine is causing! Well done.

  10. Martin Hillerby Says:

    Matt, could you tell us how these units you shipped were shipped (air rail or ship) and from where were they shipped from(the USA or from Asia Optical).

  11. Martin Hillerby Says:

    Matt, it has come to our attention that in Taiwan on October 15th, through the United Daily News Group their paper, the Economic Daily News, reported this…>>> “According to reports, under the referral of a US system manufacturer, Foxlink is expected to work jointly with Microvision and Foxlink will be producing pico projector modules under a new collaboration agreement between the three parties.”

    I think we could use an update or correction on what the media is reporting over there. Is Foxlink producing the PicoP modules in collaboration with MVIS and Motorola? I believe it was this news outlet that reported, incorrectly, in the past that Asia Optical was shipping modules in July.

  12. The report from this article is not accurate. Please note, that any and all material relationships will be communicated via a press release. We have experienced a variety of bogus, as well as innacurate stories concerning Microvision over the years. We do request publications to issue corrections as we catch the mistakes.

  13. Martin Hillerby Says:

    Thanks for your swift reply Matt. It’s nice to know we investors have a channel of communication with MVIS, and nice to know you guys try to keep the news accurate as possible.

  14. Martin Hillerby Says:

    Matt, it seems some of us don’t quite know what “inaccurate” means. Could you give us some clearer meaning of “the report is not accurate”? For instance, is the part about Foxlink and MVIS partnering not accurate. Is the part about Foxlink producing modules not accurate. Is the part about a third US company partnering with both Foxlink and MVIS not accurate. Thanks for any clarity you can give us.

  15. Michael Hunts Says:

    Matt, here’s the article from “Taiwan Economic News”:

    http://www.cens.com/cens/html/en/news/news_inner_29849.html

    Please comment.

  16. HAB Says:

    In response to Steve, not all comments are getting posted. I posted 2 fair and direct comments on 2 different threads and neither has been posted. I doubt anyone will see this one.

    HAB