Pixels Matter

MicroVision Marketing

March 16th, 2012
by MicroVision Marketing


Apple’s introduction of the new iPad was highly anticipated.  Maybe some Displayground readers even stood in line today to be one of the first to own the new tablet. One of the most talked about enhancements is the display – in fact they gave it a marketing name – Resolutionary.  Apple has managed to get 3.1 million pixels in the same 9.7 inch space, creating a 2048-by-1536 resolution.  That’s a higher resolution than the TV you have at home!  It looks like Apple has taken the stand that image resolution is a defining feature for mobile devices.

With the growing consumer interest in watching movies and TV programs on tablets and smartphones it is a logical extension that device manufacturers are enhancing image quality.  A Juniper Research report found that TV viewing on tablets would hit 3 hours per month by 2014. And as we shared here yesterday, a recent Nielsen study found that US tablet owners are willing to pay for premium content including 51% paying for movies and 41% paying for TV content.

Building out wireless network capacity for all of that data consumption is a focus of wireless carriers as well. 4G network expansion and the availability of LTE enabled devices, including the new iPad, are regular news updates out of the wireless industry.

MicroVision also realizes that pixels matter to meet consumer expectation. Enhanced image is one of the advanced features of our PicoP® Gen 2 HD laser display engine based on direct green lasers (PicoP Gen2).  This next gen engine is capable of a 1280-by-720 resolution (720p) The new PicoP Gen2 display engine can provide a high definition mobile experience aligning with what today’s users are coming to expect, and with an always in focus image that can span up to 200 inches diagonally, it enables them to share the experience on a large, instant, mobile display. That’s not just thinking outside the box, it’s seeing outside the box as well.


This entry was posted on Friday, March 16th, 2012 at 8:38 PM and is filed under Blog Site, Ecosystem, Industry News, Innovation.
You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

Comments are closed.