Three Trends from Mobile World Congress 2013

MicroVision Marketing

March 13th, 2013
by MicroVision Marketing


This year, mobile connections are predicted to out outnumber the world population.  As the mobile ecosystem evolves, so does the need for technologies to support it. This was evident at Mobile World Congress in Barcelona, Spain. This year, there were three trends that particularly stood out to us.

Enabling the mobile enterprise: With 66 percent of workers using two or more mobile devices for work each day, it’s no surprise that enterprise mobility was a major focus at this year’s show. Numerous companies introduced solutions intended to make mobile use easier and safer for both the enterprise and consumers, such as Samsung KNOX, VMWare Horizon Suite, and IBM’s Mobile First. For instance, VMWare’s Horizon Suite allows employees to access corporate applications across all their mobile devices.  As this Forbes article puts it, “(these announcements) highlight the focus on delivering and managing what really matters to employees – applications and workflows that are easy to use on mobile devices.” 

OEMs embrace content: Many OEMs introduced software and services to make consuming and sharing mobile content even easier. HTC’s Zoe allows users to turn their photos and videos into short video clips on their mobile devices that can easily be shared with others, and the Blinkfeed feature brings hidden content to the home screen of mobile devices. Samsung also showed off its Video Discovery application for finding, watching and sharing TV content.

Bigger displays are better displays: Mobile World Congress 2013 was proof that small screens are a thing of the past. LG introduced the Optimus G Pro with a 5.5 inch display, and China’s ZTE showed off the Grand Memo with a 5.7 inch display. The new Asus Phonepad blurred the lines between a phone and a tablet with its 7 inch screen. With more and more OEMs vying to provide larger screens, there is an even greater opportunity for pico projection technology.

Whether it is for work, personal enjoyment or social interaction, these three trends are reflective of the fact that people use their mobile devices to discover, consume and share content more than ever before. Addressing  consumer expectations for more content and improved display experiences presents exciting opportunities for PicoP® display technology to bring enhanced visibility to the world of mobility.


This entry was posted on Wednesday, March 13th, 2013 at 5:04 PM and is filed under Ecosystem, Mobile.
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