Mobile Data Consumption Set to Skyrocket


February 27th, 2013
by Dawn Goetter


Harvard Business Review, Jan/Feb 2013

Thanks to the mass adoption and acceptance of smartphones and tablets, the way we consume information has changed drastically over the last five years and is set to rapidly continue the transition to mobile devices in the next five years. In fact, if the latest forecast from Cisco Systems holds true, mobile data consumption (based on data traffic) could increase 13-fold by 2017 with mobile video showing some of the most dramatic increases. 

Whether it’s catching up on a Forbes article, enjoying the latest hit from a favorite recording artist or watching the newest episode of “Homeland” on a flight, it’s crystal clear that mobile devices are about so much more than just making calls, sending a text or even browsing the web.  A recent report from TDG states that based on product sales and use, consumers will watch nearly 58 billion hours of TV and video on tablets by 2017, which is nearly 10 percent of all current TV and online video consumption. Taking this one step further, mobile devices no longer imply mobility by users; 68 percent of this type of mobile use happens in the comfort of our own homes and is described by viewers as “me time.” 

When we at MicroVision look at these statistics and industry growth expectations, we get even more excited about the opportunity for pico projection. Downloading and watching visual content, like movies and TV shows, is easier and faster than we could have ever imagined; nonetheless, the screens where we view this content are some of the smallest to date. Even a 7” tablet is limiting when watching video content. With PicoP® display technology, users will be able to enjoy all the benefits and freedom of mobile data in high definition without the limitations of the small screens.

We just touched on the tip of the iceberg for mobile data predications in this post. Dive into the articles we’ve linked to above for more information.


This entry was posted on Wednesday, February 27th, 2013 at 8:26 AM and is filed under Ecosystem, Mobile.
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