MicroVision Marketing



The Rise of the Mobile Workforce

MicroVision Marketing

March 29th, 2013
by MicroVision Marketing


There was an interesting article in the Wall Street Journal earlier this month discussing the rise of mobile workers and the use of mobile technology. The article references a recent Forrester survey that shows that nearly half of respondents use a smartphone at least once a week for work, and 21 percent said they use a tablet for work at least weekly.  With attention typically focused on how consumers are using their smartphones and tablets and the blending of personal device and work tool as “bring your own device” becomes a growing trend in the workplace, it’s important to consider mobile’s positive impact on the workforce as well.  

For starters, it has been shown that the use of mobile technology can boost employee productivity.  For people in jobs that require a significant amount of travel, such as pharmaceutical sales reps or corporate executives, this is obvious. However, mobile brings flexibility to the traditional work schedule as well, enabling employees to get work done from any location at any time.

The benefit of mobile technology also extends far beyond the enterprise and traditional corporate environment. The Wall Street Journal article describes how a construction company utilizes a digital-blueprint software on their tablets to increase efficiency and save time and resources. Educators are also utilizing mobile – a recent study from Pew Research shows that 73 percent of teachers use cellphones for classroom activity, which provides them with easy access to content, resources and materials for teaching. In the healthcare industry, doctors use mobile devices to easily access medical records, drug interaction data and share other important information with patients.

As many of these examples point out, mobile devices alone aren’t enough to empower the workforce. Other technologies, such as customized software and applications, are needed to ensure workers can reap the full benefits of mobile technology either by providing access to information or enabling productivity.

Pico projection is a great example of a feature that can help users fully benefit from mobile. With embedded pico projection in a mobile device, doctors can share information with patients without huddling around the small screen, contractors can display full sized construction blueprints to workers at a project site, and teachers can show presentations and video from their smartphone to their entire classroom.  

For more information on how MicroVision’s PicoP technology can benefit a variety of mobile users, check out our latest video.

Posted in Mobile, Pico Projectors | Comments Off

Three Trends from Mobile World Congress 2013

MicroVision Marketing

March 13th, 2013
by MicroVision Marketing


This year, mobile connections are predicted to out outnumber the world population.  As the mobile ecosystem evolves, so does the need for technologies to support it. This was evident at Mobile World Congress in Barcelona, Spain. This year, there were three trends that particularly stood out to us.

Enabling the mobile enterprise: With 66 percent of workers using two or more mobile devices for work each day, it’s no surprise that enterprise mobility was a major focus at this year’s show. Numerous companies introduced solutions intended to make mobile use easier and safer for both the enterprise and consumers, such as Samsung KNOX, VMWare Horizon Suite, and IBM’s Mobile First. For instance, VMWare’s Horizon Suite allows employees to access corporate applications across all their mobile devices.  As this Forbes article puts it, “(these announcements) highlight the focus on delivering and managing what really matters to employees – applications and workflows that are easy to use on mobile devices.” 

OEMs embrace content: Many OEMs introduced software and services to make consuming and sharing mobile content even easier. HTC’s Zoe allows users to turn their photos and videos into short video clips on their mobile devices that can easily be shared with others, and the Blinkfeed feature brings hidden content to the home screen of mobile devices. Samsung also showed off its Video Discovery application for finding, watching and sharing TV content.

Bigger displays are better displays: Mobile World Congress 2013 was proof that small screens are a thing of the past. LG introduced the Optimus G Pro with a 5.5 inch display, and China’s ZTE showed off the Grand Memo with a 5.7 inch display. The new Asus Phonepad blurred the lines between a phone and a tablet with its 7 inch screen. With more and more OEMs vying to provide larger screens, there is an even greater opportunity for pico projection technology.

Whether it is for work, personal enjoyment or social interaction, these three trends are reflective of the fact that people use their mobile devices to discover, consume and share content more than ever before. Addressing  consumer expectations for more content and improved display experiences presents exciting opportunities for PicoP® display technology to bring enhanced visibility to the world of mobility.

Posted in Ecosystem, Mobile | Comments Off

Recapping 2012 and Looking Ahead to 2013

MicroVision Marketing

January 7th, 2013
by MicroVision Marketing


Heading into a new year is always a good time to reflect back on the previous year. For MicroVision 2012 was marked by significant advancements in the second generation of our PicoP® display technology and the transition to our ingredient brand business model.

Key highlights of 2012 include:

— Unveiling MicroVision’s HD PicoP® Gen2 display technology using direct green lasers at the 2012 Consumer Electronics Show (CES). With its small form factor, low power and superior image quality, PicoP Gen2 display technology even received the ‘CES Product of the Future’ award by Popular Science.

— Transitioning to our core “Image by PicoP®” ingredient brand business model. Under this model, we reported royalty revenue in Q3 as well as positive margin on components sales that quarter.

— Shipping PicoP® Gen2 display engine design samples for customer evaluation to more than two dozen companies in the automotive and consumer electronics sector by the end of Q3.

— Launching the first commercial product to incorporate PicoP Gen2 display technology, Pioneer’s Carrozzeria Cyber Navi heads-up display system, debuting in Japan in July.

— Entering a strategic partnership with Intersil to strengthen PicoP display technology’s cost and performance roadmap.

— Increasing revenue in Q3 by more than 40 percent year over year and significantly decreasing cash used in operations, as announced in the Q3 earnings release

An additional highlight in 2012 was significant advancements in the commercial availability of direct green lasers (DGL) with Osram announcing its first commercial DGLs, Sony announcing its intent to enter the DGL market, and an additional supplier providing direct green lasers to Pioneer for the Cyber Navi.

2013 gets off to a quick start with CES this week. In keeping with our ingredient brand business model for licensing our technology to OEMs, MicroVision will take advantage of the converging of the major consumer electronics, cellphone and automotive OEMs in Las Vegas. Our focus is on furthering strategic business partnerships and reaching potential customers in private meetings in lieu of a public exhibition.  We have some great meetings lined up and are eager to start this year off building upon the momentum and progress of 2012.

Posted in Investor Relations, Tradeshows | Comments Off

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