Ben Averch

Ben J. Averch joined Microvision in 2006 and serves as Global Product Manager, Wearable Displays. Averch’s responsibilities include product definition, strategic marketing, business partnerships and the definition and execution of the go-to-market strategy for the wearable display segment. Prior to joining the Company, Averch held Program Management and Development roles with Expedia, Inc., a leading online travel retailer, and Genentech, Inc., a leading biotechnology company. Averch is the author of Microvision (MVIS) Blog, a leading online resource for augmented reality and accelerating technology analysis.



TechNW Tokman Interview

Ben Averch

September 30th, 2010
by Ben Averch


Posted in Uncategorized | Comments Off

Gadgets Sweep Tech World at SXSW 2010

Ben Averch

March 15th, 2010
by Ben Averch


Gadgets sweep tech world
Organizers: It’s a glimpse into the future

Updated: Monday, 15 Mar 2010, 9:00 AM CDT
Published : Sunday, 14 Mar 2010, 10:53 PM CDT

Mary Lee
AUSTIN (KXAN) – SXSW Interactive Festival showcased the newest gadgets to sweep the tech world.

“It was a glimpse of the future,” said SXSW attendee Alex Slotkin. “With the iPhone and smart phone, you see where all this is heading.”

Laser projectors are one of the newest innovations at the Interactive Festival.

“Different sensors like GPS radars, multitouch interfaces can be combined to enable totally new experiences for people,” said Ben Averch, Microvision Global product marketing manager.

The Show WX Laser Pico Projector can display videos and pictures on any surface, and it is always in focus no matter how far away the laser is to the surface.

But it is not the only futuristic innovation showcased at the SXSW Interactive Festival. Another gadget will literally change the way we view the world.

“What Microvision is developing is a see-through eyewear with a laser-based display, so wherever you go, virtual information can be superimposed on your field of view,” said Averch.

The military is already using the high-tech eyewear, but Microvision wants to bring its eyewear to the public.

“You could be walking around in a new town, and with the Microvision eyewear technology, you could follow a virtual arrow to your destination,” said Averch.

Many SXSW attendees liked what they saw.

“Well, we’re all geeks,” said Slotkin. “A lot of us wouldn’t think twice about putting a funky pair of glasses on our heads.”

Experts said these visionary gadgets will be available in the near future.

“I’d suggest within five years you’ll see this sort of eyewear and augmented reality type of applications,” said Averch.

PicoP Gaming at Intel Extreme Masters World Championship

Ben Averch

March 2nd, 2010
by Ben Averch


The Intel Extreme Masters World Championship kicks off today in Hannover, Germany, and the PicoP gaming application is there!

As you can see, gamers are waiting in line to experience two different flavors of PicoP gaming excitement: Operation Flashpoint: Dragon Rising on our weapon-styled projection display controller connected to an Intel Core i7 Extreme Edition powered PC, and the family-oriented title “The Sultan’s Rings” with our frisbee-like projection controller.

This is the third worldwide event that we have participated in with Intel to showcase these innovative prototype systems to gamers. We are very excited and encouraged by the response of hardcore gamers, and believe that our technology can bring a new level of immersion and interactive freedom to video gaming.

IEM World Championship features the world’s best gamers competing for $170,000 in prize money! Follow all the action on the IEM Home Page, and ESL World.

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